About Sam

A Solar Consultant Who Puts You First

Hi, I’m Sam Friedberg—an MIT & USC Electrical Engineering graduate, real estate investor, and licensed real estate agent with nearly two decades of experience helping Phoenix homeowners.

My background uniquely positions me to design solar systems that not only lower energy bills but also maximize home value and long-term financial returns. Unlike sales-driven solar companies that push oversized systems, I focus on precision-engineered solar solutions that are right-sized for your home, energy needs, and budget—so you never overpay for solar.

Technical Expertise Meets Investment Insight

As a trained engineer, I have a deep understanding of Arizona’s complex energy rate plans and how to design solar systems that strategically work with peak hours, utility billing structures, and net metering rules.

But beyond the technical side, my background as a real estate agent and investor gives me a financial perspective that most solar consultants don’t have. I understand home appreciation, ROI, and how smart home upgrades—like solar—impact property value and resale potential.

I help homeowners look beyond just reducing their electric bill to consider:

  • How solar impacts home value in different markets.

  • How to maximize tax incentives while increasing long-term ROI.

  • How to integrate solar with other upgrades—like roof replacements, HVAC improvements, and energy-efficient features—to increase home equity.

A No-Pressure, Client-First Approach

I believe that every homeowner deserves honest, clear advice—without gimmicks or high-pressure sales tactics. Whether your goal is to slash your energy bill, increase your home’s value, or invest in long-term sustainability, I provide turnkey solar solutions, managing everything from system design to seamless installation.

Why Work With Me?

  • I take the time to educate, not just sell.

  • I design systems with ROI in mind—because solar should be a smart financial decision.

  • I handle the entire process—from planning to permitting to installation—so you don’t have to worry about a thing.

I’ve built my business on honest, strategic recommendations—not hype. Solar done right—and only when it makes sense.

As seen on House Hunter

Why I do things differently:

Educator & Advocate for Ethical Solar

When solar reps, real estate agents, or even entire companies want to understand solar the right way, they call me. I regularly teach classes to:

  • Real estate professionals on how solar impacts home value, appraisals, and resale

  • Solar sales teams on how to sell ethically and design smart systems for SRP and APS customers

Whether I’m teaching a room full of agents or a startup’s entire solar division, the goal is the same - Cut through the hype. Stick to the facts. Help people make informed decisions.

"Great class today on Solar in Real Estate with a full conference room of Realtors who were eager to increase their knowledge of solar."

– Vickie Kennedy, Truly Title

Reach out if you’d like to discuss hosting a free class!

Let’s Harness the Power of the Sun—The Right Way

Ready to explore how solar can reduce your energy costs while adding value to your home? Let’s connect for a consultation and create a system that’s tailored to your needs and financial goals.

Call: (480) 359-6843